Here's an excerpt:
"There is a profound difference between reshaping the message of the Gospel to fit in with the preferences of the audience and incarnating the Gospel within a culture in a way that removes barriers and establishes as many points of meaningful contact as possible. Missional churches, like good missionaries, do not bring the same methods
and approaches to every situation. While the Gospel does not change, and the
basic shape of Biblical ministry is based on clear New Testament teaching, this
does not mean that all churches look the same, approach ministry the same way,
or “do” evangelism in exactly the same way."